12 February 2011

LifeWay Stores Drop Warning Labels on Emergent Books

From Lighthouse Trails Research:
According to Christianity Today article, LifeWay Christian Stores (resource department for Southern Baptist Convention) has decided to end their “Read with Discernment” labels program that began in 2007.1 Books that LifeWay was carrying at that time by emerging church authors such as Rob Bell and Brian McLaren were suppose to receive labels telling potential readers that they should used discernment when reading the books as the books “may have espoused thoughts, ideas, or concepts that could be considered inconsistent with historical evangelical theology.” But, says Christianity Today, LifeWay has decided to end the warning program. Chris Rodgers, LifeWay’s director of product standards and customer relations, said: “We have been thinking about doing away with them for some time . . . They have kind of become irrelevant.”
Read the entire article here


  1. Perhaps instead of doing away with the labels they should do away with the books. The almighty dollar is apparently more important to them than defending the Word of God and protecting the innocent from false teachings.

  2. We can only assume that since the labels are no longer "relevant," it must mean that those books finally are considered relevant by LifeWay. So sad that it's all about profits. Of course, it doesn't surprise me at all considering Beth Moore is the darling of LifeWay!


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